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"White is the new green"

White Roofing - Installation

The physics behind white roofing is quite simple. Solar energy delivers both light and heat, and the heat from sunlight is readily absorbed by dark colors. Lighter colors, such as white, reflect back a sizable fraction of the radiation, helping to keep a building cooler. They also re-emit some of the heat they absorb.

White Roof Studies

Many conducted studies, organizations, and experts back the energy efficient benefits of white roofing systems.

A 2009 study by the Lawrence Berkeley National Laboratory’s Heat Island Group found that retrofitting 80% of air-conditioned buildings in the United States with white roofs would save $735 million annually in reduced energy bills. According to the Lawrence Berkeley National Laboratory Heat Island Group in Berkeley Switching to a white roof can actually reduce energy use by about 20 percent in the hot, summer months.
“Studies show that white roofs reduce air conditioning costs by 20 percent or more”

“Whitening the world's rooftops and roads would have the same effect on global warming as removing all the world's cars for 11 years”. - Energy Secretary Steven Chu

Standard in the Industry

In the United States, white roofs have become the standard for their energy efficient principles. Large corporations such as Wal-Mart have taken advantage of the benefits of white roofs. More than 75 percent of the chain’s outlets in the United States now have white roofs. More and more corporations are enjoying the benefits of installing white roofs, and the trend is steadily increasing. 

California, Georgia, and Florida have all adopted building codes that encourage white roof installations for commercial buildings. Many of the roofs installed in those areas can qualify for tax credits. Our Tampa clients have received many incentives and rebates from their utility companies, as well as federal tax deductions. 

White Roofs - Available in the Industry Today

Many types of white roofs are available in the industry today.

We install (re-roof) a wide variety of white roofing systems.

EPDM SystemsWhite EPDM
Single-Ply PVCWhite PVC

We also restore and/or upgrade many current systems with white roof coatings.

White Roof Coatings Reflective - White Roof Coatings

Additional Services

It is widely believed that a white reflective roof will always lead to annual energy savings, but many people would like to be sure it is worth the initial investment. And many people would like to know exactly how much money will be saved.

We can provide these answers and many more. Before jumping to conclusion ask the energy management experts at Whitco Roofing, for an energy cost savings analysis. We will calculate the energy efficiency of your next roofing project for you. Please visit the Whitco green roofing page or contact us for additional details.

Rebates and Incentives for White Roofing


Your business may be eligible for rebates and incentives for installing an energy efficient roofing system. We would like to keep our clients aware of these rebates, so they can take full advantage of them.

Choose Reflective Roofing

Any new or existing Georgia Power commercial customers on these rate schedules may take advantage of rebates & incentives.
Roofing must be Energy Star qualified.

System Application: Building Envelope

Amount: $0.05/sq. ft. of covered area

Maximum Rebate: $10,000 per building per year
For more details:

Duke Energy

Save up to 15 cents per square foot for a cool roof.
Save up to 7 cents per square foot for roof insulation.

Please contact us for additional information related to rebates.